Flamengo renews partnership with Shopee and expands benefits for its fans in 2026.

Flamengo has renewed its sponsorship contract with Shopee for the 2026 season. After a year marked by innovative activations, high engagement, and impressive sales performance, Flamengo and Shopee continue their partnership to bring even more exciting experiences to Flamengo fans. 

In its first year, the partnership distributed exclusive coupons printed on the players' shirts during strategic matches, such as the 11.11 game, transforming the jersey into a direct link with the fans. The '130 decibels' campaign, which celebrated the Nation's passion, resonated widely and highlighted, once again, the strength of the fanbase. Meanwhile, the Origens line, launched in honor of Flamengo's 130th anniversary, surpassed 12 products sold on the marketplace and became the most purchased jersey by fans on the platform.

The partnership also translated into concrete advantages for Flamengo fans: during the 2.2 double-date activation, more than 220 coupons were redeemed; and, in December 2025, the '1 year of Shopee for free signed by Flamengo' promotion registered 42 redeemed tickets, expanding the Nation's experience beyond the stands.

In 2025, the team's brilliance on the field helped to further boost this movement. With the victories in the Brazilian Championship and the Libertadores Cup, engagement grew and fan purchases increased by more than 75% in the second half of the year.

The renewal is part of Flamengo's strategy to expand its digital presence and deepen its relationship with fans on a global scale. “We decided to continue together based on three pillars: trust, innovation, and expansion. Shopee has proven to be a solid partner, committed to the Brazilian football calendar and to creating relevant initiatives throughout the season. We share the vision of exploring social commerce and the opportunities of the app to bring athletes and fans even closer. With Shopee's reach, we strengthen Flamengo's global presence on different fronts,” highlights Marcos Senna, Flamengo's commercial director.

For 2026, the agreement expands its reach: the Shopee brand remains on the sleeves of the men's, women's, and Under-20 soccer teams' shirts, in addition to the continued sale of exclusive items on the platform. However, the partnership continues to be fueled by special releases, campaigns, coupons, new activations, and the participation of Flamengo-supporting creators in key initiatives.

“We are very happy to start the year with this renewal, which represents the success of the partnership between Shopee and Flamengo. We are a company made by Brazilians for Brazilians, and Flamengo embodies the energy, passion, and joy that we also cultivate. Our goal is to continue expanding our presence in sports, connecting the brand to Brazilians' passion for football,” says Felipe Piringer, head of marketing at Shopee.